BUILT FROM INSIDE MANUFACTURING MARKETING.
My name is Rushelle. I’ve lived the pressure, the ambiguity, the launches, the channels, the Sales expectations, and the Monday morning reality of manufacturing marketing.
I know what it’s like — because I’ve been in your seat.
Hold True exists to help you cut through the noise, connect what you make to why it matters, and build marketing that actually works in the real world.
MY JOURNEY
PRACTITIONER
Years inside manufacturing marketing teams — doing the work, meeting the deadlines, and figuring things out.
→
OPERATOR
Rolled up my sleeves to build systems, streamline processes, and make marketing more effective and scalable.
→
STRATEGIST
Today, I bring that hands-on experience together with strategic perspective so you can make better decisions with confidence.
WHAT THAT MEANS FOR YOU
I understand the gap between strategy and execution — and how to close it.
You get an experienced partner who sees the big picture and the day-to-day realities.
The result: clearer direction, stronger marketing, and a team that becomes more capable over time.
You don’t have to spend the first half of our work teaching me why technical products are hard to market.
WHERE I’VE WORKED
CUTTING TOOL
MANUFACTURER
AEROSPACE
INDUSTRIAL
MANUFACTURING
CHANNELS & RESELLERS
PRODUCT MARKETING
DEMAND GENERATION
A mix of industries. One focus:
marketing that drives real impact.
20+
YEARS
MARKETING
EXPERIENCE
100+
PRODUCT LAUNCHES SUPPORTED
ACROSS
GLOBAL & LOCAL
TEAMS, MARKETS,
AND CHANNELS
STRATEGY TO EXECUTION
WITH BOTH PERSPECTIVE
AND EMPATHY
The goal isn’t to make your team dependent on me. It’s to help your team make clearer decisions, build stronger marketing, and become more capable over time.
READY TO TALK
If any of this sounds familiar, let’s have a real conversation about what’s happening and what could help.